We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection.
Skilled-trades technicians at the Warren 3-D Rapid Prototype Lab are finding new ways to produce test parts faster and at lower costs.
Three-dimensional rapid-prototyping technology has enabled technicians at General Motors to fabricate almost any part in a fraction of the time it once took.
BrightSource Energy said Wednesday that after two years of R&D, it is now offering molten salt thermal storage to its solar offering.
Oakland-based BrightSource is building 392 megawatts of solar thermal power plants in the Mojave Desert and has signed contracts to build six times that many. Those won’t get the storage option, but utilities will be able to opt into storage for future power plants to be built in the 2016 to 2020 timeframe.
BrightSource plants use acres of mirrors that track the sun and direct its light onto a tank full of liquid that turns to steam and turns a turbine to create power.
Printing food? Printing humans?
Two bold new logo and branding experiments allow users to redesign the mark. So how are designers approaching the launch of a community, rather than just a design?
Branding continues to evolve at a gallop, spurred this time by advancing technology and the rise of social media. “The internet has challenged the conventions of branding,” says Simon Browning, a brand specialist at Tokyo creative agency EAT. “We believe that smart companies will shift focus from logos and CI’s to actively demonstrate what they are capable of and establish innovative policies that people can align with.” Today, logos aren’t just a symbol, static or dynamic, of the business, but a tool for, and the site of, the brand’s community-building efforts.
We helped to dress Macy’s Union Square with big vinyl and big trans this week. Get out and win the car!